The import market for exercise notebook in India has grown at a decent rate over the period FY'2010-2015. In fact, there was a steep rise of ~% during the period FY'2015 which saw the import value reach INR ~ million. China and USA have been the major importing locations. The export market for exercise notebooks in India was pegged at INR ~ billion in FY'2015 showcasing an exemplary CAGR of ~% over the period FY'2010-2015. Besides, a healthy domestic market, the export demand has been quite promising which has resulted in a large number of local and national players aligning their businesses to suit the foreign demand.
The market for exercise notebooks in India has been traditionally dominated by the unorganized segment. From the endpoint of marginal retailers to independent sellers, all have been dependent on imports from China. However, the market has developed to achieve a substantial valuation which was not there until 2000. The evolvement of organized brands such as ITC Classmate, Navneet and others have added premium to the market, discerned by the fact that the prices of exercise notebooks have grown 5-6 folds and even more than that in some cases in the last decade. The exercise notebook market in India has been expanding at a decent pace in the wake of growing economy, high literacy levels, burgeoning middle-class and enhanced scale of initiatives in the education sector. There has been a marked shift in the preference from cheap local brands to quality products. Aesthetically and functionally improved notebooks, which come with innovative 3D covers, had witnessed increasing demand in the recent years. The market size in terms of consumer expenditure on exercise notebook was evaluated at INR ~ billion during FY'2015 with the organized segment contributing for ~% of the market revenue. Volume-wise the market sold ~ billion units of exercise notebooks in FY'2015 at an aggregate average price of INR ~.
The report titled "India Exercise Notebook Market Forecasts to 2020 - Influx of Organized Notebook Brands and Rising Spending on Education to Fuel Growth" which provides a comprehensive analysis of the exercise notebook market in India. The report covers various aspects such as overall size of India exercise notebook market, segmentation on the basis of Use, Number of Pages, GSM, Recycled/Non-Recycled Papers, Retail/Institutional Sales, Size, Bindings, Cover Types, City Tiers, Rural/Urban Demand and Paper Types. The report also covers the investment model, pricing analysis and trade scenario in the industry. Additionally, the report offers prevalent trends, developments, challenges in the industry besides presenting a PORTERs analysis of the current market. The report also covers the competitive landscape of the industry, market share of major players, and comprehensive profile of leading players operating in the market. Major macroeconomic indicators affecting the market have also been highlighted in the report. The report is useful for existing exercise notebook manufacturers, dealers, distributors, online and offline retailers, book shops, emerging players who wish to capitalize the market potential and investors who are looking forward to venture into the exercise notebook market in India.
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By: GREEN LINE ENTERPRISES, Karnal