These are the keywords that started it all. I was writing an ad for a product, and really wanted the keyword in the headline as this practice leads to the highest boost in CTR. Unfortunately exercise bike pedal straps is 26 characters long, just one over the 25 character limit.
I decided to Google the term myself and see how other ads fared. To my surprise, plenty of ads had the title “Exercise Bike Pedal Straps” and one even said “Buy Exercise Bike Pedal Straps” – 30 characters! How was this possible?